The artification of luxury: how art can affect perceived durability amd purchase intention of luxury products
Zaretti, Margherita (A.A. 2018/2019) The artification of luxury: how art can affect perceived durability amd purchase intention of luxury products. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Matteo De Angelis, pp. 68. [Master's Degree Thesis]
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Abstract/Index
What is luxury? Managing luxury brands. The art infusion effect. a new theoretical model. Empirical study. General discussion.
References
Bibliografia: pp. 37-45.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Mar 2020 14:20 |
| Last Modified: | 13 Mar 2020 14:20 |
| URI: | https://tesi.luiss.it/id/eprint/25926 |
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