How scarcity enhances brand image in the luxury industry: the Ferrari case
Colajanni, Federico (A.A. 2018/2019) How scarcity enhances brand image in the luxury industry: the Ferrari case. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 95. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Scarcity in the luxury industry. The evolution of luxuty: from "to have" to "to be". The two perspectives of luxury. Companies: the need to be exclusive. Scarcity in the automotive high-end sector. The Ferrari case.
References
Bibliografia: pp. 78-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Resciniti, Riccardo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Mar 2020 11:39 |
| Last Modified: | 20 Mar 2020 11:39 |
| URI: | https://tesi.luiss.it/id/eprint/26018 |
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