The key role of big data in marketing, the function of recommendation systems and the growing importance of customization: a concrete case in point: smart speakers revolution in consumers' homes
Sarao, Marianna (A.A. 2018/2019) The key role of big data in marketing, the function of recommendation systems and the growing importance of customization: a concrete case in point: smart speakers revolution in consumers' homes. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 145. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Big data: an on the rise phenomenon. The big data pros & cons. Big data role in business and marketing strategy. Big data and digital marketing. Recommendation systems: a powerful tool for business. Google and data. Smart speaker role in business and marketing. Alexa and Amazon Echo case.
References
Bibliografia: pp. 112-118. Sitografia: pp. 119-123.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer intelligence & big data |
| Thesis Supervisor: | Italiano, Giuseppe Francesco |
| Thesis Co-Supervisor: | Laura, Luigi |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Jul 2020 08:12 |
| Last Modified: | 29 Jul 2020 08:12 |
| URI: | https://tesi.luiss.it/id/eprint/26927 |
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