The media discussion around the evolution of meanings, drivers and consequences of the indulgent consumption in the food industry: the rise of the healthy indulgence
Cuozzo, Margherita (A.A. 2018/2019) The media discussion around the evolution of meanings, drivers and consequences of the indulgent consumption in the food industry: the rise of the healthy indulgence. Tesi di Laurea in Analisi del comportamento di acquisto, Luiss Guido Carli, relatore Simona Romani, pp. 67. [Master's Degree Thesis]
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Abstract/Index
The indulgent consumption. The food industry: numbers and trends. The scientific literature on the indulgent consumpion. The raise in the scientific literature of a new trend within food indulgence: the healthy indulgence. Results and contribution of the research. The change of the construct of indulgence in 2019 vs 2018.
References
Bibliografia: pp. 48-54. Sitografia: p. 55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Analisi del comportamento di acquisto |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2018/2019 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Sep 2020 09:18 |
| Last Modified: | 02 Sep 2020 09:18 |
| URI: | https://tesi.luiss.it/id/eprint/27041 |
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