The internet of things innovations: an analysis through a multi method approach and resistance factors
Picone, Ludovica (A.A. 2019/2020) The internet of things innovations: an analysis through a multi method approach and resistance factors. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 150. [Master's Degree Thesis]
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Abstract/Index
The internet of things (IoT). The internet of things (IoT): enabling technologies. The internet of things (IoT): from smart products to smart services. Theoretical framework: a literature review on customer resistance to innovations in the internet of things (IoT) era. Customer resistance to innovation: theoretical models. Methodology. Artificial intelligence (AI): machine learning and natural language processing (NLP). Critical incident technique (CIT).
References
Bibliografia e sitografia: pp. 112-134.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Dec 2020 09:14 |
| Last Modified: | 16 Dec 2020 09:14 |
| URI: | https://tesi.luiss.it/id/eprint/27829 |
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