The role of brand prestige in value perception of sustainable luxury fashion products
Tian, Jingzhou (A.A. 2019/2020) The role of brand prestige in value perception of sustainable luxury fashion products. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 59. [Master's Degree Thesis]
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Abstract/Index
Relevant literature. Sustainability consumption and its impact on consumers' value perception. Hypotheses development. Method. Questionnaire design and measurement. Results. A general examination using structural equation modelling. Findings and managerial implications.
References
Bibliografia: pp. 40-47.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Jan 2021 14:31 |
| Last Modified: | 12 Jan 2021 14:31 |
| URI: | https://tesi.luiss.it/id/eprint/27931 |
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