Sponsorship in sports: how the differences between a profit and a nonprofit event influence the purchase intention and role of the sponsorship fit
Rabito, Valerio (A.A. 2019/2020) Sponsorship in sports: how the differences between a profit and a nonprofit event influence the purchase intention and role of the sponsorship fit. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]
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Abstract/Index
Literature review and theoretical framework. Model and hypotheses. Methodology. Overview of the study. Measures: item scales. Results. Manipulation check. Discussion. Managerial implications.
References
Bibliografia: pp. 18-19, pp. 42-43.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2019/2020 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Jan 2021 12:26 |
| Last Modified: | 15 Jan 2021 12:26 |
| URI: | https://tesi.luiss.it/id/eprint/28003 |
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