Reduction of overeating related to food overconsumption by influencing consumer behavior and purchase intention through foodstuffs packaging manipulations
Scalia, Edoardo (A.A. 2019/2020) Reduction of overeating related to food overconsumption by influencing consumer behavior and purchase intention through foodstuffs packaging manipulations. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 101. [Master's Degree Thesis]
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Abstract/Index
The food industry. Worldwide overview. Focus on Italy. Production and consumption. Issues. Recap. Theoretical background. Literature review. Research. Theoretical framework. Methodology.
References
Bibliografia: pp. 89-91. Sitografia: p. 92.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 May 2021 08:35 |
| Last Modified: | 05 May 2021 08:35 |
| URI: | https://tesi.luiss.it/id/eprint/29337 |
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