Research on marketing channel strategy of luxury enterprises in China: taking Louis Vuitton as an example
Zhu, Xiaodong (A.A. 2020/2021) Research on marketing channel strategy of luxury enterprises in China: taking Louis Vuitton as an example. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 71. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Research background and significance. Research objectives and content. Summary of literature research. Analysis of luxury marketing channels. Features of luxury goods. Offline channels of luxury product. Online channels for luxury product. Omni-channel marketing of luxury goods. Louis Vuitton marketing channel analysis. Overview of Louis Vuitton. Competition analysis for Louis Vuitton. STP analysis. Marketing channel strategy design for Louis Vuitton. Principles of marketing channel strategy design. Composition of luxury marketing channel strategy system. Louis Vuitton marketing channel strategy plan.
References
Bibliografia: pp. 53-54.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Dec 2021 17:04 |
| Last Modified: | 16 Dec 2021 17:04 |
| URI: | https://tesi.luiss.it/id/eprint/30968 |
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