Research on marketing channel strategy of luxury enterprises in China: taking Louis Vuitton as an example

Zhu, Xiaodong (A.A. 2020/2021) Research on marketing channel strategy of luxury enterprises in China: taking Louis Vuitton as an example. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 71. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Research background and significance. Research objectives and content. Summary of literature research. Analysis of luxury marketing channels. Features of luxury goods. Offline channels of luxury product. Online channels for luxury product. Omni-channel marketing of luxury goods. Louis Vuitton marketing channel analysis. Overview of Louis Vuitton. Competition analysis for Louis Vuitton. STP analysis. Marketing channel strategy design for Louis Vuitton. Principles of marketing channel strategy design. Composition of luxury marketing channel strategy system. Louis Vuitton marketing channel strategy plan.

References

Bibliografia: pp. 53-54.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 16 Dec 2021 17:04
Last Modified: 16 Dec 2021 17:04
URI: https://tesi.luiss.it/id/eprint/30968

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