Analyzing the freemium business model and the conversion strategies that contribute to its monetization: the Spotify case
Di Luozzo, Alessia (A.A. 2020/2021) Analyzing the freemium business model and the conversion strategies that contribute to its monetization: the Spotify case. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 124. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The freemium business model. Introduction to freemium. Benefits of freemium. Disadvantages of freemium. Some examples of freemium products. Key features of the freemium model. Psychology of free and consumer behavior. The influence of the psychological value of an offer: what factors keep consumers engaged to a freemium business model (and eventually lead them to convert). Metrics in the freemium model. How to increase the freemium conversion rate. Literature review. “Free” nowadays. Monetization. Focus: how to increase the users’ conversion rate. The Spotify case. Who is Spotify? Spotify key metrics. The determining factors in Spotify conversion strategy. Optimization of the user experience as one of the main strategies for conversion: Spotify’s recommendation engines and product customization.
References
Bibliografia: pp. 100-103. Sitografia: pp. 104-109.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Di Cagno, Daniela Teresa |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Dec 2021 15:04 |
| Last Modified: | 23 Dec 2021 15:04 |
| URI: | https://tesi.luiss.it/id/eprint/31062 |
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