Acceptance of product placement in Italy: effects of personality and product/consumer interactions
Caciula, Adele Maria (A.A. 2008/2009) Acceptance of product placement in Italy: effects of personality and product/consumer interactions. Tesi di Laurea in Economia e tecnica della pubblicità, LUISS Guido Carli, relatore Gianluigi Guido, pp. 48. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Product placement. Methodology. Results.
References
Bibliografia: pp. 43-48.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Economia e tecnica della pubblicità |
| Thesis Supervisor: | Guido, Gianluigi |
| Academic Year: | 2008/2009 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 11 Apr 2011 17:13 |
| Last Modified: | 19 May 2015 22:40 |
| URI: | https://tesi.luiss.it/id/eprint/3183 |
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