Immersive technologies as concrete cues to improve customer experience: the case of Burberry
Treacy, Connor (A.A. 2020/2021) Immersive technologies as concrete cues to improve customer experience: the case of Burberry. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 96. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Customer experience. What is customer experience? What is customer experience in the luxury sector? Immersive technology: a general overview. Augmented reality. Virtual reality. Mixed reality. AR and VR's application in the luxury sector. Gaming the land of avatars, wellbeing & luxury. Case study. Sample.
References
Bibliografia: pp. 69-72. Sitografia: p 73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2020/2021 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jul 2022 13:57 |
| Last Modified: | 18 Jul 2022 13:57 |
| URI: | https://tesi.luiss.it/id/eprint/32846 |
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