Consumer behavior in online grocery shopping and the related antecedents for engagement in the service in Norway
Moen, Sander Becher (A.A. 2021/2022) Consumer behavior in online grocery shopping and the related antecedents for engagement in the service in Norway. Tesi di Laurea in Understanding the consumer, Luiss Guido Carli, relatore Simona Romani, pp. 68. [Master's Degree Thesis]
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Abstract/Index
Literature review. Online grocery shopping. Innovation adoption and resistance. Framework and hypotheses. The theoretical skeleton of the research: the Ram and Sheth (1989) model. Justification of antecedents and hypotheses. Presentation and justification of the antecedents selected. Research objective and contribution. Research methodology. Measures. Data collection. Quality of constructs. Results. Test of the research model. Results of regression. Discussion. Implications.
References
Bibliografia: pp. 33-41.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Understanding the consumer |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Nov 2022 16:19 |
| Last Modified: | 15 Nov 2022 16:19 |
| URI: | https://tesi.luiss.it/id/eprint/33889 |
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