Andresen, Joakim Emmerhoff (A.A. 2021/2022) Gamification as an effective marketing tool: do individuals´ personality traits influence customer engagement with wearable fitness trackers. Tesi di Laurea in Understanding the consumer, Luiss Guido Carli, relatore Simona Romani, pp. 60. [Master's Degree Thesis]

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Abstract/Index

Theoretical framework. Gamification. Customer engagement. Personality. Knowledge gap and managerial relevance. Conceptual framework. Methodology. The overall approach and type of research. Pre-study. Data collection. Scenario based experiment. Questionnaire. Data analysis & results. Primary study. Internal consistence reliability. General discussion. Scientific and managerial implications. Limitations and directions for future research.

References

Bibliografia: pp. 41-46.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Understanding the consumer
Thesis Supervisor:	Romani, Simona
Thesis Co-Supervisor:	Sillari, Giacomo
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Nov 2022 11:10
Last Modified:	16 Nov 2022 11:10
URI:	https://tesi.luiss.it/id/eprint/33894

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