Augmented reality adoption in luxury stores: an experimental study to investigate the impact of magic mirrors on people with low self esteem
Del Sesto, Benedetta (A.A. 2021/2022) Augmented reality adoption in luxury stores: an experimental study to investigate the impact of magic mirrors on people with low self esteem. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 83. [Master's Degree Thesis]
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Abstract/Index
Industry 4.0. Augmented reality history. Augmented reality. Augmented reality and virtual reality. AR marketing. Augmented reality in luxury retail. Augmented reality in online luxury retail. Augmented reality inside luxury stores. Consumer decision confidence. Consumer self-esteem. Research model. Research methodology. Participants. Hypothesis testing. Managerial implications. Research limitations.
References
Bibliografia: pp. 61-71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Nov 2022 10:01 |
| Last Modified: | 17 Nov 2022 10:01 |
| URI: | https://tesi.luiss.it/id/eprint/33915 |
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