Mariani, Matilde (A.A. 2021/2022) The effectiveness of changing online supermarkets for reducing meat consumption: an experiment testing the potential effect of product presentation on consumers' willingness to try processed versus unprocessed meat substitutes via perceived similarity and sensory appeal. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 38. [Master's Degree Thesis]

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Abstract/Index

Theory and predictions. The effect of presentation of meat substitute products. The effect of presentation on perceived similarity depends on the type of meat substitute. The effect of perceived similarity on sensory appeal and (ultimately) willingness to try. Method. Participants. Experimental design. Manipulations. Procedure and measures. Statistical analysis. Results. Sample description. Randomization check. Scale reliability analysis. Two-way ANOVAs. Full model estimation.

References

Bibliografia: pp. 24-26.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Consumer behavior
Thesis Supervisor:	Romani, Simona
Thesis Co-Supervisor:	Farace, Stefania
Academic Year:	2021/2022
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	01 Dec 2022 16:18
Last Modified:	01 Dec 2022 16:18
URI:	https://tesi.luiss.it/id/eprint/34218

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