Cross channel communication, a new personalization method: how to implement the purchase intention of your target through engagement: the Moncler case
Munizzi, Alice (A.A. 2021/2022) Cross channel communication, a new personalization method: how to implement the purchase intention of your target through engagement: the Moncler case. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 96. [Master's Degree Thesis]
|
PDF (Full text)
Download (3MB) | Preview |
Abstract/Index
Cross channel communication: born and rise of this phenomenon. Evolution of the phenomenon. Personalized communication: benefits and limitations. The Moncler case. The brand. The 2021 genius strategy and campaign. Global KOLs. Clubhouse activation. OOH takeovers. MONDOGENIUS mini website. The research. Experiment overview. Methodology. The pre-test results. The main test results.
References
Bibliografia: pp. 61-63. Sitografia: p. 64.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Giorgino, Francesco |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Feb 2023 10:55 |
| Last Modified: | 23 Feb 2023 10:55 |
| URI: | https://tesi.luiss.it/id/eprint/35167 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
