Fava, Giulia Romana (A.A. 2021/2022) A dream named diamond: the lab-grown segment and consumer's perception of the market. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 106. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Natural diamonds’ origins and symbolism. Diamonds’ mythology and traditions. “A diamond is forever”. Diamonds’ durability. The “4Cs” of a diamond and further treatments. History and genesis of the gem. Conflict diamonds and the Kimberley process. An overview of natural diamonds’ industry. Price fluctuations among time. Main organizations. Main players of the pipeline. Lab-grown diamonds. From the origins until today. Lab-grown diamonds: different process techniques. FTC’s rules. Lab-grown diamonds among brands. Diamonds and sustainability. New generations of consumers and their orientation towards sustainability. Luxury fashion brands are shifting their focus towards sustainability. Methodology and research. Consumer perception of lab-grown diamonds. Purpose of the research and methodology. Survey and analysis of the results. Findings. Limitations and future research directions.

References

Bibliografia e sitografia: pp. 87-94.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	14 Mar 2023 10:19
Last Modified:	14 Mar 2023 10:19
URI:	https://tesi.luiss.it/id/eprint/35359

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