Blockchain in the luxury sector: an investigation regarding luxury consumers blockchain and its advantages awareness
Lento, Ludovica (A.A. 2021/2022) Blockchain in the luxury sector: an investigation regarding luxury consumers blockchain and its advantages awareness. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 106. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Defining luxury. What is luxury? Luxury market study. Customers focus: luxury customers purchasing behavior. Blockchain technology. Blockchain introduction. Blockchain use for luxury goods. The Aura consortium case. The Aura blockchain consortium. Aura main goal & benefits. Aura SaaS & new participations. Research & findings. Research motivation & goals. The methodological approach. Statistical analysis of the results. Limitation.
References
Bibliografia: pp. 78-85.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Mar 2023 10:30 |
| Last Modified: | 14 Mar 2023 10:30 |
| URI: | https://tesi.luiss.it/id/eprint/35361 |
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