Is the ‘s worth it? Analysing the effect of the genitive form in a brand’s name and text-based logo on consumers
Canedo Aldave, Natasha (A.A. 2021/2022) Is the ‘s worth it? Analysing the effect of the genitive form in a brand’s name and text-based logo on consumers. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefania Farace, pp. 53. [Master's Degree Thesis]
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Abstract/Index
Literature review. Methodology. Data collection. Experimental design. Stimuli. Questionnaire. Results. Discussion. Theoretical contributions. Managerial implications.
References
Bibliografia: pp. 49-53.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Farace, Stefania |
| Thesis Co-Supervisor: | Querini, Marco |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Mar 2023 11:26 |
| Last Modified: | 23 Mar 2023 11:26 |
| URI: | https://tesi.luiss.it/id/eprint/35414 |
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