Influencer marketing to foster consumers' purchase intentions for plant-based food: the role of higher perceived tangibility of communications displaying the product in use to enhance the effect in a study of Norwegian consumers
Gamme, Anna Karoline (A.A. 2021/2022) Influencer marketing to foster consumers' purchase intentions for plant-based food: the role of higher perceived tangibility of communications displaying the product in use to enhance the effect in a study of Norwegian consumers. Tesi di Laurea in Understanding the consumer, Luiss Guido Carli, relatore Simona Romani, pp. 92. [Master's Degree Thesis]
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Abstract/Index
Literature review. Changing behavior towards more sustainable consumption options. Communicating sustainability. Influencer marketing. A SHIFT in behavior through influencer marketing. Research GAP and research question. Conceptual model. Influencer marketing's effect on purchase intent for plant-based products. The moderating effect of perceived tangibility. Research methodology. Research design. Questionnaire. Independent variable and moderator. Dependent variable. Manipulation check. Control variables. Results and analyses. Discussion.
References
Bibliografia: pp. 41-55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Understanding the consumer |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Mar 2023 12:59 |
| Last Modified: | 28 Mar 2023 12:59 |
| URI: | https://tesi.luiss.it/id/eprint/35465 |
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