The power of psychology: how swiping vs. scrolling touchscreen interaction can shape purchase intention

Gualandi, Martina (A.A. 2021/2022) The power of psychology: how swiping vs. scrolling touchscreen interaction can shape purchase intention. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Master's Degree Thesis]

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Abstract/Index

Theoretical framework. Touchscreen interaction. Purchase intention. Cognitive load. Need for cognition. The theoretical model. Research methodology. Population and sample. Experimental design. Stimuli. Measures. Procedure. Results. Data preparation and sample structure. Reliability and validity of measurement scales. Moderated mediation analysis. General discussion.

References

Bibliografia: pp. 24-31.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Neuromarketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Federici, Tommaso
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 28 Mar 2023 13:05
Last Modified: 28 Mar 2023 13:05
URI: https://tesi.luiss.it/id/eprint/35466

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