The effect of restaurant e-WOM on consumers’ purchase intentions: the mediating role of perceived risk
Tang, Haoying (A.A. 2021/2022) The effect of restaurant e-WOM on consumers’ purchase intentions: the mediating role of perceived risk. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 56. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literatures review. Existing research on e-WOM. Existing research on perceived risk. Existing research on purchase intention. Variables and hypotheses of e-WOM and consumer purchase intention. Methodology and statistical analysis. Variable measurement and scale. The test. Analysis and results. Main findings.
References
Bibliografia: pp. 32-39.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Sep 2023 12:26 |
| Last Modified: | 14 Sep 2023 12:26 |
| URI: | https://tesi.luiss.it/id/eprint/36459 |
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