Cofelice, Mirco (A.A. 2022/2023) How luxury fashion brands manage to create unforgettable customer experiences and Marni case analysis. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 75. [Master's Degree Thesis]

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Abstract/Index

Costumers’ shopping habits in the fashion-luxury industry. Fashion-luxury industry overview. Before the pandemic. During the pandemic. The new normal. Sustainability practices in the fashion-luxury industry. Sustainability practices. Circular economy. Reduce, reuse, recycle. Education to sustainability. Creation of omnichannel experiences by fashion-luxury brands. What are omnichannel experiences? Supply chain management. A new technological era. Costumer journey management. DAST framework. Marni case analysis. Brief overview of the brand. Marni’s costumer omnichannel experience.

References

Bibliografia: pp. 62-75.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Retail and service experience marketing
Thesis Supervisor:	Franco, Stefano
Thesis Co-Supervisor:	Monsurrò, Luigi
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	12 Dec 2023 11:14
Last Modified:	12 Dec 2023 11:14
URI:	https://tesi.luiss.it/id/eprint/37281

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