Lamaro, Livia (A.A. 2022/2023) Impulsive buying online & dark patterns: are they still relevant in luxury environments? Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 79. [Master's Degree Thesis]

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Abstract/Index

The issue. Phenomenon, practical relevance and managerial problem. Dark patterns today. Dark patterns' negative effects. Luxury experiences post pandemic. E-commerce enters the luxury sector. Identification of research gaps in previous literature. Boundeed rationality. Impulse buying. Online versus offline buying context. Cash versus credit cards. Shopping online: desktop vs. mobile. Dark patterns. Empirical research. Statement of a research question and potential contributions. Research method/data collection. Results. Discussion.

References

Bibliografia: pp. 61-68.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Behavioral economics and consumer decision making
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Querini, Marco
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	12 Dec 2023 11:21
Last Modified:	12 Dec 2023 11:21
URI:	https://tesi.luiss.it/id/eprint/37282

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