Langhi, Dario (A.A. 2022/2023) Customer delight e artificial intelligence? Uno studio sugli effetti del delight nel contesto AI. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Luigi Monsurro, pp. 65. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (2MB) | Request a copy

Abstract/Index

L'importanza dell'AI nella customer delight. Customer delight e intelligenza artificiale. Customer delight: literary review. Artificial intelligence consumption nella recente letteratura. Il connubio degli effetti scaturenti dall’utilizzo dell’AI nel retail per incentivare la customer delight. Ricerca sperimentale. Approccio metodologico. Risultati dell’esperimento. Discussione.

References

Bibliografia: pp. 50-54. Sitografia: p. 55.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Retail and service experience marketing
Thesis Supervisor:	Monsurro, Luigi
Thesis Co-Supervisor:	Franco, Stefano
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	19 Dec 2023 09:17
Last Modified:	19 Dec 2023 09:17
URI:	https://tesi.luiss.it/id/eprint/37342

Downloads

Repository Staff Only

View Item