The main effect counterfeit eyewear brings to the genuine luxury companies: and the reasons behind it, in a global view
Khatib, Shahd (A.A. 2022/2023) The main effect counterfeit eyewear brings to the genuine luxury companies: and the reasons behind it, in a global view. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 68. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The eyewear market. Description of the eyewear market. Key players. Counterfeiting. Counterfeiting in the luxury world. Literature review. Effects on sales. Effects on brand equity. Methods. Results. Discussion.
References
Bibliografia: pp. 56-59.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2024 13:57 |
| Last Modified: | 09 Jan 2024 13:57 |
| URI: | https://tesi.luiss.it/id/eprint/37430 |
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