Marzullo, Camilla (A.A. 2022/2023) #BookstagramMadeMeReadIt: the role of social media influencers in shaping the publishing industry. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 87. [Master's Degree Thesis]

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Abstract/Index

The impact of social media influencers: how social media is changing the way we read and discover books. Social media and new ways of book discussions. The revival of the publishing industry since the pandemic. The rise of the reader as influencer and digital creator. Book clubs for a social community: the reading communities on social media. The influence of social media communities on literacy practices. Revolutionizing the publishing industry through Bookstagram and Booktok. SM's influence on book aesthetics: how SM is shaping the look of reading. Literature review. The rise of online book communities and social networking among readers. The impact of book social media influencers on marketing strategies. The role of book social media influencers in the digital era: impact on consumer behavior. The psychology of Bookstagram influencers: self-branding tactics. Recurring themes in the content shared in the Bookstagram community. The importance of credibility and trustworthiness for book influencers on IG. Method and procedure. Discussion.

References

Bibliografia: pp. 70-74.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Web analytics e marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Jan 2024 08:24
Last Modified:	16 Jan 2024 08:24
URI:	https://tesi.luiss.it/id/eprint/37541

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