Mania, Irene (A.A. 2022/2023) Localization strategies: two cases from the luxury world. Tesi di Laurea in Global organization design and HRM, Luiss Guido Carli, relatore Luca Giustiniano, pp. 73. [Master's Degree Thesis]

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Abstract/Index

Offshoring, reshoring and friend-shoring: an analysis of three contemporary phenomena. Offshoring: the means to take advantage of lower costs. Reshoring: the production that comes back home. Friend-shoring: a new model for global trade. Reshoring in luxury companies: the exaltation of “made in”. The luxury strategy. Manufacturing reshoring in the fashion industry. The impact of the Ukraine war over the supply chain of fashion. Empirical evidence of reshoring phenomenon. Methodology. Supporting empirical evidence of reshoring: key data findings. Aligning positioning and localization strategies: a comparison of Brunello Cucinelli and Prada in the luxury market. Prada: the story behind the name. Brunello Cucinelli: the origin and the development. Positioning strategies in comparison using the pyramid of luxury. The coherence between the positioning strategies and the localization strategies.

References

Bibliografia: pp. 58-62.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair:	Global organization design and HRM
Thesis Supervisor:	Giustiniano, Luca
Thesis Co-Supervisor:	Galietti, Francesco
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Jan 2024 13:16
Last Modified:	16 Jan 2024 13:16
URI:	https://tesi.luiss.it/id/eprint/37572

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