Crimi, Edoardo (A.A. 2022/2023) The customer experience in the metaverse: the Nike case. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 145. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The consumer today. Consumer behaviour. The consumer experience and new technologies. The omnichannel consumer. From competitive strategy to marketing strategy: the role of experience marketing. Competitive and marketing strategy. Experience as a strategic factor. Experience marketing. The customer experience. The concept of customer experience. The 5 A's of customer experience. Customer experience and new technologies. The metaverse. The definition of the metaverse. The possibilities offered by the metaverse. The metaverse and the new customer experience. The Nike case. The Nike company. Nike and the metaverse: Nikeland. Nike and the acquisition of RTFKT.

References

Bibliografia: pp. 118-125.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Digital marketing
Thesis Supervisor:	Ibarra, Máximo
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	30 Jan 2024 13:39
Last Modified:	30 Jan 2024 13:39
URI:	https://tesi.luiss.it/id/eprint/37821

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