Impact of digitalization on media and entertainment industry companies' international marketing strategies on European an Asian markets exemplified by Sony and Universal Music Group
Vafina, Renata (A.A. 2022/2023) Impact of digitalization on media and entertainment industry companies' international marketing strategies on European an Asian markets exemplified by Sony and Universal Music Group. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 56. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical aspects of impact of digitalization on international marketing strategies of media and entertainment industry companies on European and Asian markets. Theoretical aspects of impact of digitalization on international marketing strategies. Theoretical background of impact of digitalization on international marketing strategies of media and entertainment industry companies on European and Asian markets. Existing research on impact of digitalization on international marketing strategies of media and entertainment industry. Analysis of effect of digitalization on international marketing strategies exemplified by Sony and Universal Music Group on European and Asian markets. Overview of international media and entertainment industry on European and Asian markets. Impact of digitalization on international marketing strategies of Sony on European market. Impact of digitalization on international marketing strategies of Universal Music Group on Asian market. Results and recommendations. Key research findings. Recommendations for international marketing strategies affected by digitalization in media and entertainment industry.
References
Bibliografia: pp. 35-37.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Nasta, Luigi |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 30 Jan 2024 13:45 |
| Last Modified: | 30 Jan 2024 13:45 |
| URI: | https://tesi.luiss.it/id/eprint/37822 |
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