Sport team merchandising: the sport performance impact on the purchase intention
Negro, Francesco Maria (A.A. 2022/2023) Sport team merchandising: the sport performance impact on the purchase intention. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 58. [Master's Degree Thesis]
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Abstract/Index
Merchandising in the sports industry. Birth of merchandising: origins and applications of the phenomenon. Application and contribution of merchandising to the sports industry. Case studies on sports merchandising. Literature review. Purchase intention of sport merchandising. Sports results effects on sport merchandising purchase intention. Statistical analysis and research contribution. Research question and hypotheses. Research model. Methodological approach.
References
Bibliografia: pp. 55-58.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Franco, Stefano |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Jun 2024 10:47 |
| Last Modified: | 03 Jun 2024 10:47 |
| URI: | https://tesi.luiss.it/id/eprint/38690 |
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