Exploring e-commerce internalisation in the fashion luxury industry: strategic and change management implications from Maison Valentino
Stazzone, Alessandro (A.A. 2022/2023) Exploring e-commerce internalisation in the fashion luxury industry: strategic and change management implications from Maison Valentino. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 78. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Theoretical background. The dynamic nature of luxury. Traditional luxury characteristics. Luxury democratisation. Digital landscape in the luxury industry. Industry scenario and consumer behaviour changes. Literature review. Determinants of e-commerce adoption. E-commerce management: competences and resources. Different approaches in control and operativity. Process reassessment and change management. Methodology. Research gap and purpose statement. Overview of method. Participants. Data collection. Qualitative data analysis.
References
Bibliografia e sitografia: pp. 73-78.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jun 2024 13:17 |
| Last Modified: | 10 Jun 2024 13:17 |
| URI: | https://tesi.luiss.it/id/eprint/38840 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
