Balancing communicative and profitable goals in the world of luxury events: a long-term winning strategy
Macchiaverna, Cristina (A.A. 2022/2023) Balancing communicative and profitable goals in the world of luxury events: a long-term winning strategy. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 98. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
What are luxury events. Luxury events as a tool of CRM. Communicative vs. remunerative purpose of luxury events. Aims and objective of the research. Research method. Analysis method. Findings.
References
Bibliografia: pp. 81-91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jun 2024 14:38 |
| Last Modified: | 10 Jun 2024 14:38 |
| URI: | https://tesi.luiss.it/id/eprint/38847 |
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