Spoiler-free trailer: director's cut what impact do spoiler disclosure in trailers have on viewers' willingness to watch the promoted film?
Nicastro, Filippo (A.A. 2022/2023) Spoiler-free trailer: director's cut what impact do spoiler disclosure in trailers have on viewers' willingness to watch the promoted film? Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 83. [Master's Degree Thesis]
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Abstract/Index
Theoretical background & aim of the thesis. Topic interest. Literature review. Literature research gap. Research questions. Conceptual framework. The impact of spoiler disclosure on willingness to watch the film. The moderating effect of subjective audience differences. Narrative structure as reinforcing factor. Research methodology & results. Experimental design. Stimuli building. Pre-test. Main study results. Results discussion.
References
Bibliografia: pp. 42-53.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Buonomo, Antonella |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jun 2024 09:58 |
| Last Modified: | 11 Jun 2024 09:58 |
| URI: | https://tesi.luiss.it/id/eprint/38876 |
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