Beyond academics: exploring the impact of advertising appeals on parental school choice
Fontes Pina Entrudo, Vicente Jose (A.A. 2022/2023) Beyond academics: exploring the impact of advertising appeals on parental school choice. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Master's Degree Thesis]
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Abstract/Index
Literature review. Private education market. Parental decision making in the education market. Advertising appeals. Parents' perceived credibility. Gender differences in parental decision-making. Methodology and procedure. Results.
References
Bibliografia: pp. 35-39.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jun 2024 15:47 |
| Last Modified: | 20 Jun 2024 15:47 |
| URI: | https://tesi.luiss.it/id/eprint/39004 |
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