Say cheese! Examining a communication crisis through advertising semiotics: a qualitative case analysis of Parmigiano Reggiano
Jakin, Claudia Molly freja (A.A. 2022/2023) Say cheese! Examining a communication crisis through advertising semiotics: a qualitative case analysis of Parmigiano Reggiano. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 104. [Master's Degree Thesis]
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Abstract/Index
Brand reputation. Brand crisis. Social media’s impact on crisis and reputation. Understanding the advertising industry. Ethical dilemmas: ethical identity. Research question. Research method. Semiotic analysis. Case study: Parmigiano Reggiano. The model employee: the passion of Renatino. Content analysis. A comparison: Dolce & Gabbana and the scandal in China. Research overview.
References
Bibliografia: pp. 89-98. Sitografia: pp. 99-101.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Jun 2024 15:51 |
| Last Modified: | 20 Jun 2024 15:51 |
| URI: | https://tesi.luiss.it/id/eprint/39005 |
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