The role of marketing in shaping smart object anthropomorphism in pop culture: the case of Amazon Alexa
Gallozzi, Sofia (A.A. 2022/2023) The role of marketing in shaping smart object anthropomorphism in pop culture: the case of Amazon Alexa. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 97. [Master's Degree Thesis]
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Abstract/Index
Internet of things and smart objects. IoT environment and smart objects. Smart objects characteristics and potential growth. IoT and smart objects: areas of applications. Resistance and adoption of smart objects. Smart objects anthropomorphism. Consumer-object relationships and the role of voice assistants. The nature of smart objects roles in consumer’s everyday life. Assemblage theory. The category of voice assistants. The role of advertising. Case study: Amazon Alexa. Methodology and approaches to narrativity. Research question. Case study: Amazon Alexa commercials. Content analysis: coding and implications.
References
Bibliografia: pp. 67-75.
Thesis Type: | Master's Degree Thesis |
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Institution: | Luiss Guido Carli |
Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
Chair: | Language in advertising |
Thesis Supervisor: | Peverini, Paolo |
Thesis Co-Supervisor: | Romagnoli, Stella |
Academic Year: | 2022/2023 |
Session: | Autumn |
Deposited by: | Alessandro Perfetti |
Date Deposited: | 20 Jun 2024 16:23 |
Last Modified: | 20 Jun 2024 16:23 |
URI: | https://tesi.luiss.it/id/eprint/39011 |
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