Cassani, Elena (A.A. 2022/2023) The use of digitalization and technology in the business processes of automotive luxury companies and how it affects the performance on the market: the Jaguar Land Rover case. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 107. [Master's Degree Thesis]

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Abstract/Index

The digitalization in the luxury-car market. Theoretical background about digitalization. Overview of the luxury-car segment. What defines a luxury car. Personal-oriented vs social-oriented motivation for high-end quality cars. Automotive 4.0: opportunities, risks and trends. Literature review and research question. The economic value of customer information in corporate databases: the customer relationship management. Digitalization and supply chain management. The development of electronic document management system. Digital platforms. The distinction between luxury and premium segment. Goal of the study. Research question. Case study: Jaguar Land Rover. Methodology and data analysis. Research design. Secondary data source: Jaguar Land Rover annual report 2022. Primary data source: structured interviews. Data analysis.

References

Bibliografia: pp. 76-94.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Web analytics e marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Pozharliev, Rumen Ivaylov
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Jun 2024 07:08
Last Modified:	25 Jun 2024 07:08
URI:	https://tesi.luiss.it/id/eprint/39055

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