Germani, Sofia (A.A. 2022/2023) Celebrities e influencer marketing nel mondo dello sport: l'impatto del coinvolgimento emotivo sulla purchase intention. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 95. [Master's Degree Thesis]

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Abstract/Index

I social media. Il fenomeno dell’influencer marketing. L’endorsement. Influencer marketing e mondo dello sport. Influencer e celebrità sui social media. Lo sport nel contesto delle sponsorizzazioni sui social media (sport celebrities e sport influencer). Theoretical framework. Approccio metodologico. Risultati dell’esperimento. Contributi teorici. Implicazioni manageriali.

References

Bibliografia: pp. 75-77. Sitografia: p. 78.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Web analytics e marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	D'Ambrosio, Daniele
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	25 Jun 2024 08:18
Last Modified:	25 Jun 2024 08:18
URI:	https://tesi.luiss.it/id/eprint/39063

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