Cettolin, Beatrice (A.A. 2022/2023) Comparing outlets and resale platforms in the luxury sector: an investigation on consumer perceptions and brand perspectives. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 85. [Master's Degree Thesis]

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Abstract/Index

An overview of luxury retail. Introduction to the luxury market. Where to buy luxury products? The luxury industry as a resilient one. Outlets in the luxury industry. The birth of outlets and their characteristics. Reasons for opening outlets. Outlet customers and reasons for buying. Distribution strategies. Outlet centers trends. Resale in the luxury industry. The birth of resale and its characteristics. Reasons for buying through luxury resale. Reasons for entering the resale market. How to enter the resale market. Democratization and brand dilution risk. Research and findings. Hypotheses development. Methodology. The point of view of the brands: interviews.

References

Bibliografia: pp. 77-79. Sitografia: pp. 80-81.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2022/2023
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	09 Sep 2024 12:58
Last Modified:	09 Sep 2024 12:58
URI:	https://tesi.luiss.it/id/eprint/39517

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