Pontecorvo, Alessandro (A.A. 2023/2024) Raising user awareness of the use of alternative travel methods in smart mobility. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 71. [Master's Degree Thesis]

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Abstract/Index

Definition and concept of smart mobility. Historical evolution and current context of urban mobility. Smart mobility: research problem. Empirical in the world. Analysis of the literature review. Useful technologies for smart mobility. Interaction between vehicle-to-grid and users. Metrics and indicators for evaluating smart mobility. Aligning smart mobility and sustainability. Discussion. Research gap, research questions, hypothesis and conceptual framework. Methodological approach. Results of the experiment. Theoretical contributions. Managerial implications.

References

Bibliografia: pp. 70-71.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Marketing metrics
Thesis Supervisor:	Costabile, Michele
Thesis Co-Supervisor:	De Angelis, Matteo
Academic Year:	2023/2024
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	17 Dec 2024 11:32
Last Modified:	17 Dec 2024 11:32
URI:	https://tesi.luiss.it/id/eprint/40657

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