Emotions in words: a study on the effects of artificial intelligence generated advertising texts on emotional response
Pasquotti, Veronica (A.A. 2023/2024) Emotions in words: a study on the effects of artificial intelligence generated advertising texts on emotional response. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 180. [Master's Degree Thesis]
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Abstract/Index
How is AI used nowasays? Benefits and problems of AI. Consumer perception of AI. What is ChatGPT. ChatGPT's potential. ChatGPT's risk and limitations. What are ChatGPT's applications. How is ChatGPT used in the marketing field. Emotional marketing and AI. Methodology. Design of the study. Sample and selection of participants. Structure of the final survey. Provacy and consent. Pre-test.
References
Bibliografia: pp. 161-167.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Fazio, Andrea |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2024 13:30 |
| Last Modified: | 17 Dec 2024 13:30 |
| URI: | https://tesi.luiss.it/id/eprint/40663 |
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