Guide choices in the digital age: hypernudge and recommender systems
Ravagnani, Sveva (A.A. 2023/2024) Guide choices in the digital age: hypernudge and recommender systems. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 134. [Master's Degree Thesis]
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Abstract/Index
Digital nudge, hypernudge and recommender systems. The nudge theory as a branch of behavioral economics. Aritificial intelligence and big data. Digital nudge in decision-making. Hypernudge: definitions, current applications and differences from traditional nudge. Recommender systems. Lights and shadows of hypernudge and recommender systems. Positive aspects of implementing hypernudge and recommender systems. Possible concerns regarding the use of hypernudge and recommender systems. Notes on the regulatory framework on hypernudge and recommender systems. Research gap, conceptual framework and hypothesis development. Empirical analysis.
References
Bibliografia: pp. 93-133.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Fazio, Andrea |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2024 14:13 |
| Last Modified: | 17 Dec 2024 14:13 |
| URI: | https://tesi.luiss.it/id/eprint/40667 |
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