Are nano the new micro? Nano-versus micro-influencer campaign effectiveness in terms of sales, ROI and consumer engagement: a field study
Vasianka, Natalia (A.A. 2023/2024) Are nano the new micro? Nano-versus micro-influencer campaign effectiveness in terms of sales, ROI and consumer engagement: a field study. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]
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Abstract/Index
Phenomenon, practical relevance and managerial problem. Conceptual background and research question. Research method. Potential contribution. Theory review. Influencer marketing effectiveness. Types of SMIs. Nano-vs. micro-influencers. Methods: the field study.
References
Bibliografia: pp. 28-32.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2024 16:06 |
| Last Modified: | 17 Dec 2024 16:06 |
| URI: | https://tesi.luiss.it/id/eprint/40684 |
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