The rise of Chinese carmakers in the European market: from tradition to innovation in the automotive industry
Di Falco, Davide (A.A. 2023/2024) The rise of Chinese carmakers in the European market: from tradition to innovation in the automotive industry. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 78. [Master's Degree Thesis]
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Abstract/Index
The automotive sector. Market of electric car. Consumer behaviour. Companies’ behaviour. Mazda Motor company. Toyota. Mercedes-Benz. MG. Methodology.
References
Bibliografia: pp. 74-78.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Dec 2024 11:56 |
| Last Modified: | 19 Dec 2024 11:56 |
| URI: | https://tesi.luiss.it/id/eprint/40705 |
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