The influence of musical tempo variation on consumers’ attitudes: the moderating role of the type of brand
Tomassetti, Luca (A.A. 2023/2024) The influence of musical tempo variation on consumers’ attitudes: the moderating role of the type of brand. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Ernesto Cardamone, pp. 89. [Master's Degree Thesis]
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Abstract/Index
Marketing in the arts, a focus on the music industry. An overview of the music industry. Marketing in the music industry. Digital marketing in the music industry. Characteristics and effects of musical stimuli on consumers. Music features definition. Music effects on mood. Music features effects in retailing. Music features effects in advertising. Music features and digital music industry. Spotify’s algorithm and music features. Spotify and its functions. The Spotify algorithm. How the recommendation algorithm works. The long tail problem. Experimental research.
References
Sitografia: pp. 66-67. Bibliografia: pp. 68-73.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Cardamone, Ernesto |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Dec 2024 14:29 |
| Last Modified: | 19 Dec 2024 14:29 |
| URI: | https://tesi.luiss.it/id/eprint/40713 |
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