The art of engagement: how creative marketing cultivates brand loyalty
Kardash, Victoria (A.A. 2023/2024) The art of engagement: how creative marketing cultivates brand loyalty. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 70. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Managerial relevance. Social media growth. Creative marketing: definition. Creative marketing: statistical data. Ad creative trends. Importance of creative marketing for stakeholders. Case study: Rhode brand. Literature review. Strategy. Content. Influencer marketing. Creative PR. The concept of brand authenticity. Consumer engagement and brand loyalty. Formulating hypotheses and conceptual model. Research methodology and analysis. Data collection and questionnaire composition.
References
Bibliografia: pp. 44-64.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 08 Jan 2025 15:28 |
| Last Modified: | 08 Jan 2025 15:28 |
| URI: | https://tesi.luiss.it/id/eprint/40814 |
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