Sustainable luxury and consumer behavior: a study on the role of luxury aesthetics
Hinna, Sofie (A.A. 2023/2024) Sustainable luxury and consumer behavior: a study on the role of luxury aesthetics. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Cesare Amatulli, pp. 57. [Master's Degree Thesis]
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Abstract/Index
Theoretical framework. The luxury industry. Luxury and sustainability. Luxury consumption. Hypothesis development. Conceptual framework model. Research methodology. Empirical study. General discussion.
References
Bibliografia: pp. 29-37.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management/topics in digital marketing |
| Thesis Supervisor: | Amatulli, Cesare |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2025 08:43 |
| Last Modified: | 09 Jan 2025 08:43 |
| URI: | https://tesi.luiss.it/id/eprint/40832 |
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