Exploring marketing on metaverse: the Gucci case
Gentile, Francesco (A.A. 2023/2024) Exploring marketing on metaverse: the Gucci case. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 43. [Master's Degree Thesis]
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Abstract/Index
The definition of metaverse. Blockchain, NFT and currency. How can people or brand enter in the metaverse? Consumer purchase stages. Brand communication. Brand storytelling. Research question and methodology. Gucci case.
References
Bibliografia e sitografia: pp. 39-40.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Mazzù, Marco Francesco |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2025 13:32 |
| Last Modified: | 09 Jan 2025 13:32 |
| URI: | https://tesi.luiss.it/id/eprint/40860 |
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